The Garfield
by Future Factory
Redefining Experiential Lifestyle & Hospitality in Downtown LA
Visionary Transformation
A New Era for a Los Angeles Landmark
The Garfield—a 100-year-old Art Deco icon—is being reborn as a multi-level, immersive lifestyle hub. Powered by Future Factory innovation, The Garfield is a living blueprint for the future of creative community, wellness, technology, and hospitality.
The Problem with Traditional Hospitality
Why the Old Model No Longer Works

Data Highlights
  • 68% Occupancy Rate: LA hotel occupancy fell to 68% in 2023—a 10-year low (STR, 2023)
  • 16% RevPAR Decline: RevPAR down 16% post-pandemic
  • 74% Experience Seekers: 74% of Millennials & Gen Z travelers say unique, creative experiences drive their booking choices (Skift, 2024)
  • Hospitality lending in LA is at its lowest since 2010 (CBRE, 2023)

Generic, impersonal guest experiences
Diminishing returns for investors
Outdated amenities and rigid formats
Low engagement with local culture and technology
Bullish Opportunities Amid Decline
Shift to Experiential
Global spending on experiences over things is up 28% since 2019 (Eventbrite)
LA Rebound
Downtown LA is resurging as a creative, tech, and nightlife destination
Investor Appetite
Lenders and VCs seek hospitality concepts blending tech, art, and flexible living
Membership Clubs Thrive
Soho House and similar luxury membership models have seen record growth, with demand outpacing supply in major cities
The Garfield: A Multi-Dimensional Experience
An Immersive Lifestyle Hub—Beyond Just Hospitality
Unique Short-Term Stays
Specially designed vacation rentals and "Airbnb-style" suites for creative travelers:
  • 50 Artist Suites: Each room is a unique art installation, designed by a famous artist.
  • Music & Producer Studios: Suites equipped with top recording gear for musicians, podcasters, and producers.
  • Influencer & Creator Suites: Designed with green screens, streaming tools, and production gear for content creators and social media influencers.
  • Future Factory Amenities: Every stay offers an immersive and modern experience.
Future Factory Luxury Membership Club
An exclusive club, similar to Soho House, for members only. Members and their guests can enjoy luxurious spaces like a club room, den, library, theater, and game room. All spaces are designed for comfort, connection, and discovery.
  • Strong Community: Members get priority for private events, exclusive gatherings, and unique programs, promoting creative networking and connections.
  • Interactive Art: Paintings that come alive and interact with members create a personalized, unforgettable atmosphere.
Interactive Cabaret Speakeasy
An evolving, interactive nightlife spot in the historic basement. This speakeasy is inspired by the Future Factory's acclaimed Circle Theater. It features immersive performances that blend the audience with the show.
Luxury Biohacking Spa & Wellness Lab
Advanced wellness meets luxury. It offers treatments like stem cell therapy, red light therapy, cryotherapy, and other personalized health techniques in a calm, stylish setting.
Future Factory HQ & Coworking
The brand's creative center, offering flexible workspaces, event labs, and the global Future Factory headquarters. It fosters innovation, collaboration, and community.
Immersive Tech Nightclub
A fully immersive, tech-powered nightclub that transports you to a futuristic version of the Art Deco era. Advanced lighting, visuals, and sound combine with Art Deco design to create a unique nightlife experience.
Mirus Gallery
Features rotating, tech-driven art installations and immersive experiences chosen by global innovators, showcasing the newest digital and experiential art.
Tech-Forward Hospitality
AI Concierge
Seamless, proactive guest services—personalized, intelligent, and always on.
Robotic Room Service & Housekeeping
Efficient, contactless, and delightfully futuristic.
Immersive Digital Infrastructure
Interactive art, AR/VR experiences, and smart building systems throughout.
Future Factory Membership
Exclusive perks, events, and access to the Luxury Membership Hub for early adopters and investors—driving loyalty and a sense of belonging.
Target Audiences & Strategic Value
Who We Serve & Why We Win
1
Creators & Artists
Residences and studios designed for ideation and collaboration.
2
Digital Nomads & Entrepreneurs
Flexible work, creative amenities, and community.
3
Wellness Seekers
Biohacking spa and next-level personalized treatments.
4
Nightlife & Culture Lovers
Ever-changing, immersive entertainment and nightlife.
5
Influencers & Producers
Suites and amenities for premium content creation.
6
Investors & Early Adopters
Unique, resilient asset class with built-in membership loyalty and recurring revenue.
7
Luxury Lifestyle Members
The Membership Hub provides unrivaled exclusivity, access, and creative community—making The Garfield the new standard for LA's elite social scene.
Value Proposition & Brand Narrative
The Garfield by Future Factory:
Redefines hospitality
as a canvas for creativity, wellness, nightlife, and community.
Transforms a historic building
into a living, breathing ecosystem for the next generation of global nomads and creators.
Offers investors and partners
a powerful, differentiated asset—resilient to market shifts and designed for high engagement, premium pricing, and recurring revenue.
Sets a new benchmark:
The Luxury Membership Hub, immersive environments, and tech-forward amenities position The Garfield as LA's most exclusive and creative destination.
Why Now?
Market is hungry for change
Guests, creators, and investors want more than the status quo.
LA's creative and tech economy is booming again
—and The Garfield is its experiential flagship.
Membership models are thriving
Early access and exclusivity drive demand for the Luxury Membership Hub, offering a rare opportunity for first-mover advantage.
The Ask
Join us as we reimagine the future of hospitality, wellness, and creative living. Invest in The Garfield by Future Factory—where every floor unlocks a new dimension of experience, and the future is always being created.
Become an Investor
Welcome to the Future of experiential destinations,
Welcome to The Garfield.